About Bharat Gas
In a house of LPG as fuel for cooking mid-1955 brand name
"Burshane 'was introduced by the erstwhile Burmah Shell. The Government of
India nationalized Burmah Shell Petroleum Company to become the LPG as a
domestic fuel continued with a visit to Burma Shell. Bharat Petroleum Bharatgas
"LP Gas in India for more than three decades has dominated the market.
It" Burshane "for LPG in the country had become a generic name as a
brand name since the change Burshane It was really a big challenge for
Bharatgas. Bharat Petroleum inspiration to every challenge as a major brand Bharatgas
put them to work towards setting.
Market research to understand the strength of the brand and
helped lead the way lining . Bharatgas to tackle a big change was to create a
strategic business unit . Soon to meet customers' needs perfectly focused
programs were prepared .
Bharat Gas Achievements
A , Bharatgas pioneer in more ways than one ' customers has brought many innovative offerings .
The corporation differently 'urban ' and ' rural ' feel the need to look at the needs of the customer was quick .
Over the years , more responsive customer access to urban markets , was too large . Have understood the needs of two different classes , Bharatgas undertook various initiatives ....
Urban
Customer initiatives for clients 'row ' Bharatgas book to
facilitate the launch of a special website www.ebharatgas.com included . The
website also enables consumers to speak directly with the organization provides
a feed-back system . IVR systems can be kept busy in the city of booking
through drop boxes were introduced in other ways . Bharatgas the booking is
made available via the SMS facility
Rural
Areas including tank trucks and mobile filling unit ,
Bharatgas Rural Marketing Vehicles ( RMV ) is made by . These RMVs traditional
distribution networks did not exist to serve the rural areas . They filled in
cylinders and their presence can be checked for safety RMVs great customer
confidence .
Q & Q with the promise of reaching cylinder sound is
really full !
Rural Marketing in India has gained momentum in its product
reach to many multinational companies had set up rural infrastructure. ITC's e
-Choupal initiative and DCM group greenery Farmers Market, are such initiatives
.Bharat gas to reach deep inner LPG in rural areas the opportunity to use their
own infrastructure is leveraged.
Industrial
Customers also have been our focus. Bharat gas surprise for innovation in various industries for various applications of LPG fuel is demonstrated.
Bharatgas to suit different types of customers has introduced various pack sizes
Bharatgas to suit different types of customers has introduced various pack sizes
Piped
LPG
Bharat gas and is the first one. Well accepted by major real
estate developers, Bharat gas multi-storey apartments and shopping malls piped
LPG system is gaining popularity.
|
|
»
|
Present
in over 30 million homes.
|
|
»
|
Facilities
to book your re-fill cylinders on-line and through SMS.
|
|
»
|
FMCG and
home appliances are available at attractive discounts from your Bharatgas
distributors.
|
|
»
|
Bharat
Metal Cutting Gas -a very cost effective efficient fuel for cutting and
brazing operations, a product from Bharatgas.
|
|
»
|
www.ebharatgas.com
the only exclusive website for LPG consumers offering a host of information.
|
|
»
|
49
modern filling plants to bottle Bharatgas cylinders.
Source: www.ebharatgas.com
|
